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1-on-1 coaching for home-service sales

Close More.
Sell Bigger.
Know Your Numbers.

1-on-1 sales coaching for landscaping, hardscaping, outdoor living, and home-service sales professionals who want to close more jobs, increase ticket size, improve their quoting process, and become more confident in front of customers.

Apply for 1-on-1 Coaching →See How Coaching Works
$1,000,000+Sold in six months
Real estimatesOn-site quotes, follow-up, objections, and closes
Built for the tradeNot generic corporate sales training
Sales coaching built for the real world

Built for real customer appointments—not conference-room sales scripts.

This coaching is built around actual landscaping and outdoor-service sales appointments, customer conversations, estimates, follow-ups, objections, pricing conversations, and closing situations.

You do not need to sound like a salesman. You need to ask better questions, understand the actual problem, present the project clearly, and make it easier for the customer to decide.
The coaching process

A repeatable process for better appointments and better jobs.

Ask better questions. Know your numbers. Present the quote while you are there. Close more of the right jobs.

01 / DISCOVERY

Ask what matters.

Understand why the customer called, uncover the real goal or problem, identify priorities, and qualify the opportunity.

  • Better opening questions
  • Customer priorities
  • Budget and decision process
  • The real reason they called
02 / PRESENTATION

Present with clarity.

Present the quote while you are there, explain the scope and value clearly, and know your numbers.

  • On-site quote presentation
  • Clear scope and value
  • Pricing confidence
  • Better recommendations
03 / CLOSING

Create a next step.

Handle objections, price conversations, spouse objections, financing questions, and follow-up professionally.

  • “I need to think about it”
  • Price objections
  • Asking for the sale
  • Follow-up with purpose
Maximize every lead

Increase ticket size without being a pushy upseller.

The goal is not to force extra work into every proposal. It is to ask better questions and identify other problems or opportunities the customer already wants solved.

When you understand the property, the homeowner’s priorities, and why they called, you can recommend a more complete solution with confidence.

Want customer

They want to improve something.

They may want a patio, lighting, turf, landscaping, or a better outdoor-living space. You sell the vision and the outcome.

Problem customer

Something is broken or causing an issue.

They may have drainage, erosion, flooding, failing concrete, irrigation, or safety problems. You sell clarity, urgency, and a real solution.

Why it matters

Different problem. Different sales conversation.

Understanding the difference changes the questions you ask, how you frame the scope, and how you present the project.

Who this is for

You already know the trade. Now sharpen the sales side.

Landscaping estimators
Outdoor-living sales reps
Hardscape contractors
Owner-operators
Project managers who sell
Sales managers
Fencing, concrete, turf, lighting, drainage
Home-service sales professionals
TS
About Trace Sells

Real-world experience. No guru-style talk.

Trace has sold $1,000,000+ in six months in landscaping and outdoor-living projects. The process taught in coaching comes from running real appointments, presenting estimates, working through objections, and closing projects with real customers.

“I’m not teaching you how to sound like a salesman. I’m teaching you how to ask better questions, understand your numbers, present the project clearly, and make it easier for the customer to make a decision.”
Private coaching application

Apply for 1-on-1 Coaching.

This application helps make sure coaching is a strong fit for where you are and what you want to improve.

  • Built around actual estimates and sales conversations
  • Practical improvements for your next appointment
  • For people serious about growing their sales ability

Tell me about your sales operation.

This is an application—not a generic contact form.

Your application is private and will be reviewed personally. You will be contacted about the next step.

Application received

Thanks for applying.

Your application has been received. Trace will review it and contact you about the next step for 1-on-1 coaching.